Food Marketing Institute
For food retailers, wholesalers and suppliers of all types and sizes, the Food Marketing Institute leads the way in providing comprehensive programs, resources, guidance, advocacy and services for the food, pharmacy and grocery retail industry.
One of the organization’s premier pieces of research is the annual Grocery Shopper Trend report. The report highlights findings on where and how consumers grocery shop while providing additional perspectives on current issues.
During this engagement, we developed a video marketing campaign to encourage distribution of the report. The project helped garner downloads and downstream sales for the organization.